Richa Srivastava

Richa Srivastava

I turn complexity into
human clarity

4+ yrs experience in digital product design, started in graphic design, grew into web design, and arrived at product

Based in Delhi, India.

Gamified learning & development | B2B SaaS

From 4 hours to 15 mins

Designed the automated league creation flow for training managers that cut setup time from hours to minutes and lifted training winrate by 25% - rebuilt from scratch under NDA.

Empathize

Ideate

Prototype

Validate

+40%

Increased efficiency

Vs. 4 hour manual creation

-50%

Setup time

Per league series

+25%

Winrate lift

Post league series

1huddle | Shipped | Feature

Premium UX Template for Framer

Product concept | MVP

Time tracking and invoicing | B2C

Streamlining E-commerce Navigation

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

Frictionless

4 to 1

Consolidated workflow

Per task

3

AI assistance

In task tracking

Leena AI | Shipped | Feature

HR helpdesk | B2B SaaS

Giving human resourse agents and admins a single source of truth for ticket operations

HR support teams were flying blind — no live view of SLA risk, no sense of agent workload, no way to act before a breach happened. I designed the agent and admin experience from the ground up.

Empathize

Ideate

Prototype

Validate

-38%

Ticket resolution time reduced

+30%

Self served increased

-15%

SLA breach reduced

Premium UX Template for Framer

Product concept | MVP

Time tracking and invoicing | B2C

E-commerce Website Redesign

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

Frictionless

4 to 1

Consolidated workflow

Per task

3

AI assistance

In task tracking

Product concept | MVP

Time tracking and invoicing | B2C

Freelancers aren't losing time. They're losing money — because billable work never gets logged.

Switching between tools means tracked hours get missed, and missed hours don't get billed. I designed a single system that captures work as it happens.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

Frictionless

4 to 1

Consolidated workflow

Per task

3

AI assistance

In task tracking

Premium UX Template for Framer

Product concept | MVP

Time tracking and invoicing | B2C

Freelancers aren't losing time. They're losing money — because billable work never gets logged.

Switching between tools means tracked hours get missed, and missed hours don't get billed. I designed a single system that captures work as it happens.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

Frictionless

4 to 1

Consolidated workflow

Per task

3

AI assistance

In task tracking

Gamified learning & development | B2B SaaS

Increased UI consistency and design efficiency

By standardizing style guides, components, and patterns for mobile and web products..

Planning

Identification

Creation

Usability testing

+70%

Increased efficiency

Vs. hours manual creation

-65%

Design review

Per feature

+60%

Collaboration

Between teams

1huddle | Shipped | Design system

Premium UX Template for Framer

Product concept | MVP

Time tracking and invoicing | B2C

Streamlining E-commerce Navigation

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

Frictionless

4 to 1

Consolidated workflow

Per task

3

AI assistance

In task tracking

Product concept | MVP

Spot booking | B2C

Help travel enthusiasts book their spot(s) so they can skip long queues and wait times.

A booking system to reduce long waiting queues for visiting Ram temple.

Empathize

Ideate

Prototype

Validate

+20%

Booking completion

3 mins

Booking time reduced

26%

Check-in success rate

Premium UX Template for Framer

Product concept | MVP

Time tracking and invoicing | B2C

Enhancing Mobile Banking App Usability

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

Frictionless

4 to 1

Consolidated workflow

Per task

3

AI assistance

In task tracking

Gamified learning & development | B2B SaaS

Increased user engagement by enhancing knowledge acquisition.

Through a broader range of games called game shop.

Planning

Identification

Creation

Usability testing

+30%

Engagament

Vs. assigned games

+25%

Knowledge

Per game

+20%

Winrate

Increased

1huddle | Shipped | Feature

Premium UX Template for Framer

Product concept | MVP

Time tracking and invoicing | B2C

Streamlining E-commerce Navigation

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Empathize

Ideate

Prototype

Validate

9 to 3

Onboarding decisions

Frictionless

4 to 1

Consolidated workflow

Per task

3

AI assistance

In task tracking

CV employment

UI-UX designer

2020

Navyug Infosolutions

  • Interface design

  • Stakeholder management

  • Responsiveness

  • 0 to 1

  • Client handing

UI-UX designer

2021 - 2023

Codewalla

  • Problem solving

  • UX research

  • Information architecture

  • Stakeholder management

  • Web, mobile UX

  • Heuristic evaluation

  • User flow

  • Interface design

  • Design systems

UX designer

2024 - 2025

Data Safeguard Inc.

  • Built design systems

  • Mobile SDK

  • Interface design

  • Stakeholder management

  • Solo designer

  • UX design

Product designer

2025 - 2026

Leena AI

  • AI workflows

  • Product defining

  • Interaction design

  • End to end user flow

  • User interview

  • User survey

  • Data analytic

  • Design system

  • Process optimization

  • Design review

  • Stakeholder management

  • Presentation

  • Co-moderated workshop

CV employment

01

Discover

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

Develop

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

03

Define

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

02

Deliver

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

04

UI-UX designer

2020

Navyug Infosolutions

  • Interface design

  • Stakeholder management

  • Responsiveness

  • 0 to 1

  • Client handing

UI-UX designer

2021 - 2023

Codewalla

  • Problem solving

  • UX research

  • Information architecture

  • Stakeholder management

  • Web, mobile UX

  • Heuristic evaluation

  • User flow

  • Interface design

  • Design systems

UX designer

2024 - 2025

Data Safeguard Inc.

  • Built design systems

  • Mobile SDK

  • Interface design

  • Stakeholder management

  • Solo designer

  • UX design

Product designer

2025 - 2026

Leena AI

  • AI workflows

  • Product defining

  • Interaction design

  • End to end user flow

  • User interview

  • User survey

  • Data analytic

  • Design system

  • Process optimization

  • Design review

  • Stakeholder management

  • Presentation

  • Co-moderated workshop

CV employment

UI-UX designer

2020

Navyug Infosolutions

  • Interface design

  • Stakeholder management

  • Responsiveness

  • 0 to 1

  • Client handing

UI-UX designer

2021 - 2023

Codewalla

  • Problem solving

  • UX research

  • Information architecture

  • Stakeholder management

  • Web, mobile UX

  • Heuristic evaluation

  • User flow

  • Interface design

  • Design systems

UX designer

2024 - 2025

Data Safeguard Inc.

  • Built design systems

  • Mobile SDK

  • Interface design

  • Stakeholder management

  • Solo designer

  • UX design

Product designer

2025 - 2026

Leena AI

  • AI workflows

  • Product defining

  • Interaction design

  • End to end user flow

  • User interview

  • User survey

  • Data analytic

  • Design system

  • Process optimization

  • Design review

  • Stakeholder management

  • Presentation

  • Co-moderated workshop

Industries I have worked with

Industries I have worked with

Industries I have worked with

AI agent workflows

AI agent workflows

Coversational virtual assistant

Coversational virtual assistant

Helpdesk management

Helpdesk management

Onboarding & off boarding management

Onboarding & off boarding management

Learning management system

Learning management system

Consumer educational games

Consumer educational games

Data privacy

Data privacy

Event booking marketplace

Event booking marketplace

News media

News media

E-commerce

E-commerce

Healthcare

Healthcare

Knowledge management

Knowledge management

Survey data

Survey data

+ More

+ More

About life 🧡

"White space is to be regarded as an active element, not a passive background."

Jan Tschichold

Designer

A problem well stated is a problem half

solved

Unknown

As a designer I have to think enough so the user doesn't have to think!

Unknown

7x

Data matters

Unknown

© Richa Srivastava 2026

Upgrade your Web presence with Framer

Let's bring your vision to life

Get in contact with me

© Richa Srivastava 2026